
Retailers need a holistic view of what is happening on the shop floors: Why this
store is performing well in this category compared to others? How can we improve
ourselves for the next Christmas period? How does customer response to this promotion?
Video data is probably the most effective way to quantify customers experience before
the sales are made and the sales opportunities that they might have missed.
Investigation desktop lets
sales team to conduct ad-hoc studies using saved video data or live feed, benchmark
the performance of different stores and generate reports containing the important
video events.
“We want to find out why promotion worked well in Birmingham but not in London?”
Business visual audit
helps you can measure customer experience. You can run a survey across multiple
store, and it would allow you to compare customer type, behaviour and experience
between different stores. RetailCam helps to you to extract useful information,
analysed them and compile a statistical report for your management team.
“We want to know if how did the Derby store react to our promotions last week? How
does it compare with the promotion we have this week in London?” Using remote viewing,
you can view live and playback video so that measure its effectiveness in real time.
You can even help your overseas store to engage with their new promotional efforts.
You may also invite external suppliers: “Our supplier, Estee Lauder, may want to
be able to monitor their counter from their own office. They can even also compile
reports on their customers’ response” It is a partnership that may help you to work
closer with your suppliers and can even help you to generate ext revenue.
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