Maintaining high standards across all stores is no easy task. Most retailers employ
an army of area managers and mystery shoppers to regularly check all of their stores.
It is a costly exercise and is often difficult to collate the findings.
“Are all of our stores open and closed on time?”, “Are the shelves always fully
stocked?”, “What is the queue size during the busiest periods?”, “Is safety belt
being used consistently?” Many of these checks can now be carried out quickly and
economically using CCTV. Remote Video Audit allows retailers to collect ‘snapshots’
of footage at pre-defined intervals. Reviewing the video snapshots means it is also
very easy to compile KPI analysis, complete scorecards and build comprehensive performance
reports for management to review.
Using Remote Video Audit as a compliment to their area managers and mystery shoppers,
retailers can reduce their operational costs whilst still maintaining the same high
standards. Because video can be collected and reviewed at a fraction of the cost,
large amounts of detailed information can be collected, creating statistically valid
data from each store on weekly basis. Using scorecards, graphs and video evidence,
it becomes far easier for managers to identify problems or highlight training needs:
turning traditionally ‘soft’ rules into more manageable and measurable KPIs.

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